Social Context, also known as milieu is how someone reacts to something depending on their immediate social or physical environment. Social context can influence how someone perceives something. For example, a person who is trying a new food in an unwelcoming or harsh environment might perceive the food as tasting bad and not like it in the future. But if they had been in a fun and relaxing environment when they first tried it they may have perceived the food as tasting good and end up enjoying it.