Fading Affect Bias

The fading affect bias is a phenomenon that occurs among humans in which information and memories of negative emotions tend to fade more quickly than positive feelings and emotions.

For instance, this often occurs during reunions – typically people attending don’t recall the negative things that occurred but are more likely to remember and celebrate friendship and the positive events that occurred. They are more likely to do this because the bad memories have faded while the positive memories remained strong.


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