A type of behavioral therapy in which the principles of Operant Conditioning (reinforcement, punishments, etc.) are used to eliminate some type of unwanted, maladaptive, behavior. For example, a person may feel that they no longer want to smoke (the maladaptive behavior) and so the person is given a favorite piece of candy every time a cigarette is desired but refused. So, when the person wants a cigarette but does not have one, they get a piece of their favorite candy as a reward.
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Mohammed Looti, PSYCHOLOGICAL SCALES (2023) Behavior Modification. Retrieved from https://scales.arabpsychology.com/terms/behavior-modification/. DOI: 10.13140/RG.2.2.31575.96163