ATTITUDE-CONGENIALITY MEMORY EFFECT

the tendency or bias to remember information that is consistent with an already-held attitude better than information that is inconsistent with a given attitude.

ATTITUDE-CONGENIALITY MEMORY EFFECT: “The attitude-congeniality memory effect refers to the bias in processing whereby a person quickly forgets information that is inconsistent with an attitude, but easily assimilates information that is congruent with it.”

 

x